What you are expected to learn in this
You will learn these core skills:
Programme Details
Lecturer : Mr. Mwiya Simasiku Mufalali
Hours: 0:00 am — 0:00am
Details Coming Soon.
Upon completion of the bachelor's degree program in Marketing, a graduate will be:
- The Marketing Strategist: Demonstrate mastery in marketing strategy by applying market research data, consumer behavior theory, and in-depth analysis to create a strong foundation for the development of a brand that resonates with stakeholders.
- The Savvy Communicator: Exhibit multi-channel media fluency, applying communication skills including oral, written, visual, digital, and technological to successfully engage multiple stakeholders.
- The Data-Driven Marketer: Intentionally utilize an ethical, analytic, data-driven approach to continuously improve marketing approaches.
- The Ethical Marketer: Carefully evaluate and assess not only the legal but also the ethical implications of strategic marketing campaigns, as well as their own individual actions and decisions.
- The Life-Long Learner: Stay up to date in relevant marketing disciplines through formal and informal learning opportunities; continuous observation, investigation, and exploration; and an appreciation for the rapidly changing nature of the field.